Our entertainment products are mainly about content creativity. The industry chain starts when the character’s personality and the story resonate within the hearts and minds of the audience.

By Zhang Zhizhong, Executive vice-president, The Walt Disney Company

I want to take our successful product, Chinese china, as an example. It has great added value, which makes it popular around the globe and only can be bought in most exclusive department stores. As you will see from this phenomenon, what we should do is to take advantage of our own products to reveal our quality, our taste and also our character, so as to strike a common chord and then to forge a consensus.

By Chen Liheng, President of Franz Collection Inc.

To strengthen the soft power of our nation by the development of cultural industries, great emphasis must be laid on the cultural connotation, spiritual connotation and value connotation of the cultural products, so as to show the inner essence and living soul of Chinese culture. 

By Ye Lang, Member of the 9th, 10th National Standing Committee of CPPCC,

Dean of the Institute for Cultural Industries, Peking University

Incubation, financial and accounting management and development are critically helpful for growth of the cultural industries. Intellectual property plays very important role in this process. Support for aggregation of creative industries in a certain city should lead to cultural creativity in it. Moreover, the city should be strengthened as creativity center for specific cultural industry. Only on this basis we can attract best creative talents including those from the best cross-border enterprises and huge investment.

By Yang Zhihong, Dean of College of Communication, Mingchuan University, Taiwan

Culture is both abstract and concrete; and Peking University will shoulder this historic duty and forward towards it together with all of us.

By Zhang Guoyou, Deputy-Director of the School Council of Peking University

According to Services Sectoral Classification List, recreational, cultural and sporting services compose an important one of the twelve sectors of international trade in services. Trade in cultural services is playing an important role in international trade.

By Hu Jingyan, Director of the Department of Service Trade of the Ministry of Commerce, PRC