FORUM VII:
Case Study — Brand Source & Management Approach
Date: January 9th, Sunday Time:13:30- 17:30
Venue: The 8th Conference Room, Yingjie Exchange Center of Peking University
Operator: Institute for Cultural Industries, Peking University
College of Management, National Chi Nan University
Agenda:
Chairperson: Xiang Yong Vice-Dean of the Institute for Cultural Industries, Peking University
Peter J. Sher Dean, College of Management, National Chi Nan University
Panel I:
Host: Peter J. Sher Dean, College of Management, National Chi Nan University
13:30-13:35 Guest Introduction
13:35-14:05 Case Analysis: Jimmy S.P.A.: Branding Establishing、Management and Development
Theme 1: Luo Shimin Associate Professor of Department of International Business Studies, Director of Case Studies Center, National Chi Nan University
Li Yushan General Manager of Jimmy S.P.A. Co., Ltd.
14:05-14:35 Case Analysis: Marketing Model Innovation of Baiyaxuan
Theme 2: Wang Xiaoyun Researcher of Institute for Cultural Industries, Peking University
Li Dajun President of Baiyaxuan Art and Cultural Institute
14:35-15:05 Case Analysis: The Success of Minghuayuan
Theme 3: Wu Shuling
Associate Professor Department of Leisure Studies and Tourism Management, National Chi Nan University
Chen Shengfu Manager of Minhuayuan Troupe
15:05-15:25 Commentary:
Shi Xinyou Director of Harvard Research Center, National Chi Nan University
Zhou Qingshan Researcher of Institute for Cultural Industries, Peking University
Deputy Director of Department of Information Management, Peking University
15:25-15:35 Tea Break
Panel II:
Host:Xiang Yong Vice-Dean of the Institute for Cultural Industries, Peking University
15:35-15:40 Guest Introduction
15:40-16:10 Case Analysis: Creativity and Persistence: Business Model of Pleasant Goat and Big Big Wolf
Theme 1: Deng Lili
Director of Animation and Game Research Center, Institute for Cultural Industries, Peking University
Hu Zongjing Director of Film Business, U’Young Media Group
16:10-16:40 Case Analysis: Innovation of Penpower
Theme 2: Ye Mingliang
Associate Professor Department of Leisure Studies and Tourism Management, National Chi Nan University
Chen Jiancheng
Deputy General Manager of Penpower Group, General Manager of Penpower Technology LTD. China
16:40-17:10 Case Analysis:
A Story of Lala’s Promotion: Extension and Development of Publishing Industry Chain
Theme 3:Zhou Qingshan Researcher of Institute for Cultural Industries, Peking University、
Deputy Director of Department of Information Management, Peking University
Wang Yong Executive Deputy Manager of Beijing Booky Publishing ING.
17:10- 17:30 Case Commentary:
Yin Li Director of Designers Association of Taiwan, Associate Professor of Digital Technology
& Game Design Department, Shu-Te University
Wang Xiaoyun Researcher of Institute for Cultural Industries, Peking University
17:30-17:40 Commentary: Xiang Yong Vice-Dean of the Institute for Cultural Industries, Peking University
Peter J. Sher Dean, College of Management, National Chi Nan University

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