And there are "going out" strategies being applied to almost all cultural fields, which means the country isn't just satisfied with the economic achievements it had made, or the hundreds of Confucius Institutes opened all over the world. What it now needs is all-round cultural influence on an international scale.

Even the ancient Shaolin Temple is ambitious in joining the new wave, with Monk Yongxin, current abbot of the Temple invited to give a speech at the forum. He said that the Shaolin Temple is making efforts to broaden its world influence, with monks helping local people better understand Buddhism in China.

"We are so glad that it is the best of times for the Shaolin Temple to do something overseas, as China has already got widespread attention," Yongxin told the Global Times during the forum. "Like other contemporary art and culture, we need to help foreigners know us, and we have achieved a lot in this."

But there are challenges ahead, as many experts also pointed out at the forum.

Both the "going out" strategy and the development of culture face tricky problems, especially in terms of quality. While seemingly prosperous in quantity of output, according to director Ye, innovation is something urgently needed in industries, such as animation and film. "Equipment and hardware are very crucial in such a digitalized world, but innovation in ideas and content, which we are now lacking in all fields of art and culture, are even more important."

Also, a "healthy spiritual content" need to be nurtured while pursuing commercial success, he added, explaining "culture is anyway a special industry, with the particular ability of cultivating the youth."

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