The ongoing world financial crisis could be a perfect opportunity for China to develop its culture and innovation industry as people turn away from the disappointing material world and seek satisfaction and fulfillment in culture-related products.

More than 800 scholars, government officials and businessmen discussed how China could use such an opportunity to its advantage at the 6th New Year Forum of International Cultural Industries China 2009, which kicked off on Saturday at Peking University in Beijing.

As the worldwide economic downtown slows China's exports and shakes its manufacturing industry, people have more free time than before as well as the need to satisfy themselves in a way that the real world cannot provide. Instead, they have turned to buying products and services in the culture industry, which includes designing, the arts, filmmaking and home entertainment such as PCs and online games.

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