As China’s economy development enters the new normal phase, a transformation has been made on urban planning from “construction” to “design” by focus on the expression of individual aspiration for human intentions and spiritual aspects rather than the similar material bases. The innovation and creativity has comes to the new drive for urban development when the cultural value is increasingly appreciated compared to the waning function value of creative. The originality not limited to the creative notions or cultural atmosphere in the urban community but also the alternative understanding and integrating applications for the modern technology.